12 Reasons to Use Instagram for Your Business
Instagram is a powerful marketing tool for businesses looking to expand their presence and product visibility. It's a highly visual platform, making it an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful products and services.
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What is Instagram?
Instagram is a hugely popular photo- and video-sharing social media platform with 2 billion monthly users worldwide, according to Statista. Users can create photo or video posts, make Instagram Stories that live on their profile for 24 hours, create Instagram Reels, which are 15-, 30- or 60-second short-form videos (similar to TikToks), livestream video, and shop directly from e-commerce brands through the app.
Instagram Demographics
Instagram caters to a younger demographic. Statista found that nearly 60% of Instagram users are under 34, and 18.1% are between 35 and 44. Businesses can engage millennials through Instagram, and it’s powerful for marketing to Gen Z and other segments.
Why Your Business Should Be on Instagram

1

More People Are Using Instagram
With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people. Additionally, Statista data shows that 63% of U.S. users access the social platform daily and 97% use it monthly.

2

Businesses of All Sizes Can Thrive
Because Instagram has so many users with varying needs and interests, businesses of all sizes and across all industries can thrive on the platform. Success will not come overnight, but if a marketing team wants to get their organization on the map, Instagram can help.

3

Businesses Can Make Money
There are several ways for businesses to make money on Instagram: direct sales from Instagram, shoppable posts, and partnerships with brand ambassadors.

4

Instagram Can Make Your Business More Relatable
Instagram is an excellent way to show potential customers that you’re more than a faceless corporation. In particular, live events and Instagram Stories can showcase your brand’s personality.
Partner with Influencers
Consider using influencers to build your brand. Influencers are high-level, high-powered social media users with huge followings. They may be celebrities or popular niche users who promote products and brands, often introducing new offerings into the mainstream.
Influencer Marketing Benefits
A dependable influencer can bring your company’s sales to a new level through increased digital marketing ROI and access to demographics you wouldn’t usually reach. When you get influencers to market your product, they can publicize your business to thousands, or even millions, of followers with just a few posts.
Hashtags Can Increase Visibility
As a new business, you may be intimidated by the competition. However, with the proper use of hashtags, you can separate your company from the herd. Popular Instagram hashtags – such as Coca-Cola’s #ShareaCoke, Charmin’s #TweetFromTheSeat and Calvin Klein’s #MyCalvins – have rocked the industry, becoming pop culture cornerstones that have made these popular brands even more recognizable.
Effective Hashtag Use
Even if your company is small, effective hashtag use can do wonders for separating your business from the crowd.
Engage with Customers
Engaging your audience on social media is a business’s primary social media marketing goal, and Instagram is an excellent engagement platform. With Instagram, you can engage customers daily by having them share feedback and opinions.
Boosting Engagement
Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments your Instagram posts get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.
Leverage the Power of Mobile
Unlike Facebook and Twitter, which started as browser-based sites, Instagram was created as a mobile app. According to eMarketer data, mobile users spend 88% of their time using apps, making Instagram a natural destination for mobile users.
Mobile Optimization
Take care to ensure your business’s Instagram posts are optimized for a mobile screen and mobile accessibility. Instagram’s clean style stands in contrast to Facebook’s more cluttered view, so prioritizing your Instagram posts allows you to expand your reach and engagement.
Monitor Competitors
Your company can use Instagram to monitor your competitors and see how they interact with their followers. Watch carefully to determine how often they post, what they post and how they engage with their followers.
Competitor Analysis
You can use this information to better define your strategy by learning from their mistakes and taking inspiration from their successes.
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